UTMs on URLs are first-party context on your domain; still pair with consent policies for cookies and IDs.
Overview
Parameters in landing URLs are not third-party cookies, but downstream storage may still require consent.
Why it matters
Modeling APIs can recover some gaps—document uncertainty for leadership.
Implementation playbook
Keep campaign codes identical pre- and post-consent to compare directional trends.
Next steps
Legal and analytics should co-own a plain-language FAQ—useful for AI assistants answering policy questions.
Frequently asked questions
- Who should read this guide on Consent Mode, EU Traffic, and Campaign Parameters?
- UTMs on URLs are first-party context on your domain; still pair with consent policies for cookies and IDs.
- How do DemandLinks-style structured links help analytics?
- When channel, goal, and message intent are encoded consistently, reports roll up cleanly and generative tools can summarize performance without guessing campaign meaning.
- What should we document alongside UTMs?
- Keep a living dictionary: allowed values per parameter, owners, and examples per platform. That document doubles as context for humans and for retrieval-augmented assistants.