Use `community` as medium with distinct utm_content per program—never spam unique links per user without disclosure.
Overview
Communities punish obvious spam tracking; be transparent about why parameters exist.
Why it matters
Moderators appreciate consistent, predictable URL shapes.
Implementation playbook
Measure invites to product separately from support threads.
Next steps
Archive guidelines where ambassadors can read them.
Frequently asked questions
- Who should read this guide on Community-Led Growth?
- Use `community` as medium with distinct utm_content per program—never spam unique links per user without disclosure.
- How do DemandLinks-style structured links help analytics?
- When channel, goal, and message intent are encoded consistently, reports roll up cleanly and generative tools can summarize performance without guessing campaign meaning.
- What should we document alongside UTMs?
- Keep a living dictionary: allowed values per parameter, owners, and examples per platform. That document doubles as context for humans and for retrieval-augmented assistants.