Intent-based marketing represents the evolution beyond traditional attribution models. Instead of just tracking where traffic comes from, it focuses on understanding and optimizing for user intent at every touchpoint. This framework shows you how to implement intent-based marketing that drives real business results.
Framework Overview
- ✓Intent signal identification and tracking
- ✓Behavioral segmentation and personalization
- ✓Intent-based attribution modeling
- ✓Optimization strategies for each intent stage
Understanding Intent Signals
The Intent Hierarchy
High Intent Signals
- • Pricing page visits
- • Demo requests
- • Comparison searches
- • Free trial signups
Medium Intent Signals
- • Feature page visits
- • Case study downloads
- • Webinar registrations
- • Email engagement
Low Intent Signals
- • Blog post reads
- • Social media follows
- • Newsletter signups
- • General content consumption
Intent Tracking Implementation
Technical Implementation
- 1Define Intent Events: Map user actions to intent levels
- 2Implement Tracking: Use event tracking and custom dimensions
- 3Score Intent: Create weighted scoring system
- 4Segment Audiences: Group users by intent level
Intent-Based Attribution Modeling
Ready to Implement Intent-Based Marketing?
DemandLinks is built specifically for intent-based marketing, automatically tracking user intent signals and optimizing your campaigns based on behavioral data rather than just traffic sources.
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