How do DemandLinks-style structured links help analytics?

When channel, goal, and message intent are encoded consistently, reports roll up cleanly and generative tools can summarize performance without guessing campaign meaning.

What should we document alongside UTMs?

Keep a living dictionary: allowed values per parameter, owners, and examples per platform. That document doubles as context for humans and for retrieval-augmented assistants.

Partner Co-Marketing: UTM Rules That Keep Both Logos Happy

Pick a primary utm_source for the landing destination owner; encode partner in utm_content or campaign.

Overview

Dual sources confuse reporting—agree which system is canonical pre-launch.

Why it matters

Contractual SLAs should reference the taxonomy doc.

Implementation playbook

Run a joint retrospective after each major launch.

Next steps

Keep examples in a shared Notion or wiki with machine-readable exports if possible.

Frequently asked questions

Who should read this guide on Partner Co-Marketing?: Pick a primary utm_source for the landing destination owner; encode partner in utm_content or campaign.
How do DemandLinks-style structured links help analytics?: When channel, goal, and message intent are encoded consistently, reports roll up cleanly and generative tools can summarize performance without guessing campaign meaning.
What should we document alongside UTMs?: Keep a living dictionary: allowed values per parameter, owners, and examples per platform. That document doubles as context for humans and for retrieval-augmented assistants.