One webinar should map to one campaign key; vary source/medium/content to explain which promo drove each registrant.
Overview
Use a stable utm_campaign per webinar series plus date stamps if you repeat formats.
Why it matters
Partner promotions should use distinct utm_source values to honor co-marketing SLAs.
Implementation playbook
Reminder emails are a separate medium (`email`) from the initial invite—keep both.
Next steps
After the event, archive the taxonomy entry so reporting stays reproducible next quarter.
Frequently asked questions
- Who should read this guide on UTM Tracking for Webinars and Live Events?
- One webinar should map to one campaign key; vary source/medium/content to explain which promo drove each registrant.
- How do DemandLinks-style structured links help analytics?
- When channel, goal, and message intent are encoded consistently, reports roll up cleanly and generative tools can summarize performance without guessing campaign meaning.
- What should we document alongside UTMs?
- Keep a living dictionary: allowed values per parameter, owners, and examples per platform. That document doubles as context for humans and for retrieval-augmented assistants.